Audience Development, Arts Marketing – The Keith Diggle Way

Created by Keith Diggle, worldwide lecturer, author of Marketing the Arts, Guide to Arts Marketing, and Arts Marketing.

  • Theory developed out of practice
  • Theory that moves straight into practice
  • From the arts for the arts
  • Easy to follow
  • It works


  • Concepts
  • Philosophy
  • Methodology
  • Terminology

This website gives you free access to invaluable information and articles that will take you deep into the ideas of
Keith Diggle’s Audience Development Arts Marketing.

You are encouraged to print out as many items as will help you in your work provided that you do not do so for commercial gain and that acknowledgement is always given to the author, KEITH DIGGLE.

Continue to Bringing Audience Development – Arts Marketing Together or The A.D.A.M. Model