The A.D.A.M. Model

The A.D.A.M. Model
Copyright worldwide: Keith Diggle

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Our Mission Statement

The aim of Audience Development Arts Marketing practitioners is to bring an appropriate number of people, drawn from the widest possible range of social background, economic condition and age, into an appropriate form of contact with the artist and, in so doing, to arrive at the best financial outcome that is compatible with the achievement of that aim.

The A.D.A.M. Model

Read the Analysis and Explanation of A.D.A.M.